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Through most of its lifetime, innovation in television was synonymous with improving the home theatre experience - bigger, flatter screens, better resolution, and louder sound systems, etc. but the new role of television will draw more inspiration from the smartphone - becoming more personalized, more social, and more interactive. For advertisers these innovations are already being tested, and signal the beginning of a new era where TV is one piece of a multiscreen lifestyle. TV advertising needs to be relevant in relation to other channels that consumers interact with, and in relation to their evolving daily lives.

Video content has been booming. With the rise of TikTok over the past several years, people have been especially interested in short-form video. But is there still a place for long-form video in our culture?

I'm thrilled to announce that we’ve partnered with Roku Ads Manager to make it easier for advertisers to run ads on CTV. For the first time ever, Roku is covering the cost to build and deliver CTV ad creative on Roku Ads Manager with Spaceback.

For decades, people have turned to Google, Yahoo, or other major search engines to find answers to their most burning (or somewhat random) questions. Even the term "Google" has become a verb to refer to looking something up to find the answer online. Online Search is certainly the primary way most users are comfortable finding what they are looking for on the internet, but there is a new method of discovery rising in popularity that's important to highlight: Social media. Almost 76% of consumers have searched using a social media platform to discover or search for a new product at least once (Tint). This is a brief overview of how people are using various Social platforms to search to internet.