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Social media, whether we like it or not, is here to stay. There are many new D2C brands which do incredibly well on social, yet have become overly reliant on these platforms to answer all their paid marketing problems. The real answer lies somewhere in-between: It can only be described as bridging the gap between social and paid display media.

Social Display can now be considered an award-winning approach, as AdExchanger crowned it the Best Overall Use of Programmatic in a Marketing Campaign for 2021. Adtaxi, a Denver-based digital marketing agency, used Social Display ads for its client cbdMD and saw huge success from the campaign.

What was trending in advertising this year? What can we expect next year? Explore some of these trends with us to find out.

Learn more about Craig Mytton, his experience, and his perspective on the future of ad tech.