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There are tons of great social platforms out there, but TikTok is rapidly on the rise. The platform truly is redefining the advertising industry because there's an emphasis on authenticity. Brands are still navigating this new platform and its potential for advertising, especially with the coveted Gen Z demographic advertisers are yearning to harness.

Some people pay for content. Most can't... or don't. Like it or not, ads pay for content. But real people ignore ads. On average, you were served 1,300 viewable ads yesterday. How many do you remember? Right. 78% of people say they ignore ads (and the other 22% are lying).

Spaceback's new Certified Content Creator Program offers companies in the social content creation space free license to Spaceback’s platform so that their work can be easily extended from the walled-gardens into display ad environments while maintaining a consumer friendly social experience.

If we’re being honest, DCO has been MIA, despite millions in funding a significant amount of hype. Yet a new wave of creative optimization that is truly dynamic is just around the corner - if the industry is willing to learn from what brands already know: the best digital ads aren't ads at all.