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Almost no one is listening. They are scrolling through social media. Because social media is more entertaining, more informative, and more captivating than our TV ads. The TV ad of the future looks different than the TV ad of the past.

Spaceback and Tinuiti are bringing the power of creative automation and the benefits of social influence to your own Campaign Manager 360 (CM360) account. Spaceback's innovative Social Display ad units can now be served right from your own CM360 account!

Jordan Mandel is Spaceback's Head of Sales in the US. He made some time recently to answer some questions for the blog. Read below to learn a bit more about Jordan, including his professional background, why he chose Spaceback, and what he's learned since joining the team last year.

Brands are constantly looking for ways to reach their target audiences and engage with them in meaningful ways. One of the most effective ways to do so is by capitalizing on viral moments and trends.