Corkcicle’s mission is to make every sip an experience. While initially focusing on how to keep wine chilled at the perfect temperature, the brand expanded into creating completely sustainable drinkware for all kinds of reusable drinking containers that will stay cold. Additionally, Corckcicle is dedicated to charitable giving. For every purchase made, 1% is donated to a nonprofit of the purchaser’s choice, always relating to access to clean water.
Corkcicle has beautiful, colorful products that make for visually appealing creatives, especially on social. However, the brand started to share more video content from creators using its products on the move. But how could the brand expand its reach with these brand influencers?
Corkcicle partnered with Spaceback to bring these influencer video posts to CTV using Spaceback’s creative automation technology to authentically recreate these videos as Social CTV creative. Not only did this strategy help Corkcicle leverage its already successful influencer content, but it also allowed the brand to provide a cohesive social experience across multiple platforms: Social and CTV. This cohesion led to faster activations with the same social content going live across CTV simultaneously and quickly.
The Spaceback platform is so incredibly easy to use. Literally in minutes you can transform a high performing piece of content on social media into a nice looking visual ready to go live on TV.
