A leading tourism and travel destination sought to maintain and grow its visibility, capitalizing on increased visitor spending and re-engaging travelers as peak travel season approached.
The brand used unique social video content to target five distinct tourist segments, extending the social experience to CTV using Social CTV creative format. The campaign highlighted outdoor and adventure opportunities, leveraging the appeal of high-quality social posts on a larger screen.
The campaign saw a significant lift in brand consideration, especially among families, with high video completion rates and QR code engagements. The use of existing social content also resulted in substantial cost savings and resource efficiency.
