As one of the most recognizable toy brands in the world, Lego had a lot of prior experience running programmatic display ads. To build upon this success, it was looking for new and innovative ways to boost creative performance without needing to reallocate media budgets or change its approach to media buying.
With guidance from Kinesso NL, Lego discovered Spaceback’s creative automation platform. Lego already had highly engaging social content, so it was an easy process to convert some of its most engaging social posts into production-ready display creative. As this was Lego’s first time using Spaceback, the toy brand decided to A/B test the performance against its standard banners and immediately saw a massive increase in engagement and CTR.
The collaboration with Spaceback has been exemplary, marked by seamless cooperation, prompt responses, and a significantly higher click-through rate compared to other partners. This partnership has set a new standard for success and efficiency in our campaigns.
