Full Funnel Success with Spaceback: Driving Conversions

Social media platforms have become indispensable tools for businesses to connect with consumers. Brands have a social presence to build meaningful relationships with their customers, foster brand loyalty, act as customer support, and ultimately drive revenue growth. Whatever the goal, marketers are heavily investing time and budget into their social strategy: Messaging content calendars, production, measurement, and more.

This effort and investment is often bound by the walls of, well, the walled gardens. A killer TikTok video or an engaging Instagram carousel quickly gets buried and can struggle to even reach your current followers.

Spaceback Social Display and Video can expand the impact of a brand's social efforts at every stage of the marketing funnel. In this post, we take a look at how Social Display and Video can be used strategically for conversions. Check out the rest of the series to learn more about tactics and best practices for awareness, consideration, and retention.

But first, a quick primer on Spaceback. We are the leaders in Social Display and Video. Spaceback enables advertisers and agencies to instantly turn social content into effective programmatic ads.

Conversion

The conversion phase is often the most crucial phase for a business. In this phase, consumers are actively looking for solutions to their needs and ready to purchase. Brands need their creative to instill confidence that they are the correct choice, create a sense of urgency, and provide a clear call-to-action.

Social Display and Video can help build confidence in three main ways.

• First, Spaceback ad units display followers counts as well as likes and comments, which offer social proof to consumers.
• Second, a strong social media presence conveys to a buyer they are purchasing from an established business with feedback channels and customer service.
• And third, the content of the ad itself can add credibility, particularly if the brand is using real customer reviews and testimonials.

To create a sense of urgency, choose messaging highlighting limited-time offers, low stock alerts, or ultra-timely posts. Brands can also showcase high demand by using posts about particularly popular products with high levels of interactions. Spaceback also offers CTA customization which can allow you to have separate CTAs for different channels or audiences.

On the media side, retargeting is a very effective tactic, particularly retargeting abandoned carts. Social posts about current sales, exclusive deals, and coupon codes are perfect for retargeting ads. Social Display and Video can also refresh creative when the retargeting frequency is high.

Lastly, conversion success is often measured by ROI. Remember that "investment" includes non-working dollars spent on production. While we regularly beat ROAS goals, Spaceback creatives are free to produce, so there is often an even better ROI.

Best practices for conversion using Social Display and Video:

• Use clear and compelling calls-to-action
• Create a sense of urgency by highlighting limited-time offers or stock alerts
• Leverage user-generated content and customer reviews to instill confidence
• Retarget with low funnel messaging like a sale or coupon code
• Pay attention to frequency and consider sequential messages

Spaceback Social Display and Video is a powerful and flexible tool for brands to build awareness, increase consideration, drive sales, and foster loyalty. Activating Social Display and Video with Spaceback is simple since many brands already post content that supports various phases of the funnel. Brands get more mileage from content, streamlined messaging, and improved internal operations and audiences get fresh creative and engaging content.

Learn more about how Spaceback formats can bring success to every stage of the funnel: Awareness, Consideration, Conversion, and Retention. Want to discuss how Spaceback can boost your campaigns? Email us at hello@spaceback.com.

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