A 30-second TV ad’s production fees can range anywhere from thousands to hundreds of thousands of dollars. Typically, if you want a quality ad, you can expect to spend at least $10,000 (Voices). This hefty fee can make it difficult for brands that may not have that kind of marketing budget to reach audiences on the largest screen in the home.
Creative is one of the key challenges in democratizing the CTV environment. Some brands have years of experience building ads while many that we work with are just getting started. Creating your first ad can be expensive, time consuming and intimidating. A lot of our customers have been spending with the same handful of social platforms for years–sometimes over a decade–and a change to their creative format is a tall order. As a marketer, I completely get that.
At Paramount, we recently launched Paramount Ads Manager, a self-serve advertising platform designed to help small and medium-sized businesses (SMBs) eliminate the barriers to TV advertising. Spaceback has proven to be the ideal creative partner for this initiative, as its platform enables SMBs to reuse their high-performing social content on the big screen.
Spaceback unlocks social video for the living room screen with zero creative production fees. Working with Spaceback and Paramount Ads Manager, advertisers can easily build a variety of creative assets quickly to reduce frequency issues and boost brand favorability. Studies have shown a lower cost per visit and higher ROAS for advertisers who have at least three creative variations. We’ve partnered with Spaceback because they offer the opportunity to make existing creative assets work harder and seamlessly launch on CTV.
Think about it: social media houses such high-quality creative that stays confined to the boundaries of the social walled gardens. It also tends to be the first place many audiences go when seeking out a brand due to the high-quality content that lives there. Spaceback helps to leverage that high-performing social video that audiences love and bring it to audiences across Paramount streaming (Paramount+, Pluto TV, CBS, CBS News, CBS Sports, MTV, VH1, CMT, Comedy Central, Paramount Network, TV Land, Logo, Pop, Smithsonian, BET and more).
Paramount Ads Manager customers can get started for as little as $500. From there, advertisers who want to repurpose social media assets can be up and running on CTV with just a few clicks. Within 24 hours, your creative, straight from your social feed, can be live on Paramount streaming, making your CTV creative move at the speed of social.
Ultimately, this partnership is designed to help advertisers seamlessly integrate CTV into their strategy without starting from scratch. By leveraging Spaceback’s creative automation platform to showcase existing social video assets alongside Paramount’s premium content, advertisers can do just that. For more details, visit our partner page. Sign up today and be on TV tomorrow!
