April 6, 2020
August 13, 2024
August 13, 2024
Advertising in the era of COVID-19: Instead of trying to get attention, show that you’re paying attention
Business around the world is changing by the day, dealing with supply chains, emergency measures, uncertainty, social distancing, and confusion. Many retail stores have already closed or are announcing closings, encouraging customers to engage via e-commerce. Traditional and Quick Service Restaurant (QSR) brands have announced free delivery options. Marketers and brands are trying to cope as well. Pause? Change... messages, tactics, channels?
Casey Saran
Co-Founder & CEO