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As programmatic pipes continue to evolve, the user experience of seeing ads on the internet has remained relatively unchanged. Things like header bidding and private exchanges may make transactions slightly more efficient for buyers and sellers, but outside of expensive and resource-intensive high-impact units, users don’t have a better experience with ads than they did ten years ago.

By utilizing a brand’s social media content in the display advertising space, you create a consistent brand experience in a format that consumers prefer and actively seek out. They know how to engage with the content and it feels familiar.

The Spaceback platform connects the power of engaging social content, in near real-time, with the efficiencies of ad tech.

Simplify the creative build and trafficking process through Spaceback Feeds for Social Display.